http://kenji.blog/pt/categories/estilo-de-vida-e-diversos/Recent content in Estilo De Vida E Diversos on kenji.blogHugo -- gohugo.ioptkenjinoteTue, 15 Jul 2025 20:18:22 +0900http://kenji.blog/pt/p/market-in-and-product-out/Tue, 15 Jul 2025 20:18:22 +0900http://kenji.blog/pt/p/market-in-and-product-out/<img src="http://kenji.blog/p/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%83%E3%83%88%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%97%E3%83%AD%E3%83%80%E3%82%AF%E3%83%88%E3%82%A2%E3%82%A6%E3%83%88/img.png" alt="Featured image of post Market-in e Product-out" /><h1 id="market-in-e-product-out">Market-in e Product-out </h1><p>Olá, aqui é o kenji.</p> <p>Às vezes em livros de negócios ou propostas de projetos,</p> <blockquote> <p>&ldquo;Nossa estratégia é market-in&rdquo; &ldquo;Este é do tipo product-out&rdquo;</p> </blockquote> <p>Vejo coisas assim sendo ditas, mas&hellip;</p> <p><strong>Espera, Market-in? Product-out? Qual é o melhor???</strong></p> <p>Você não se pergunta isso?</p> <p>Então, desta vez, tentarei explicar esse tal de &ldquo;market-in&rdquo; e &ldquo;product-out&rdquo; de forma simples, com uma visão um pouco crítica.</p> <hr> <h2 id="resumindo">Resumindo&hellip; </h2><ul> <li><strong>Market-in</strong> : Ouvir a voz do mercado (market) e criar produtos que atendam a ela.</li> <li><strong>Product-out</strong> : Criar o que nós achamos bom (product) e lançar para o mundo.</li> </ul> <p>É só isso. Simples.</p> <hr> <h2 id="por-exemplo-em-uma-loja-de-ramen">Por exemplo, em uma loja de ramen&hellip; </h2><p>Uma loja de ramen market-in diria: &ldquo;O ramen estilo Iekei está em alta ultimamente. Certo, vamos caprichar na gordura e no alho!&rdquo;</p> <p>Uma loja de ramen product-out diria: &ldquo;Esse meu ramen de leite de soja, manjericão e sal é incrível, então coma!&rdquo;</p> <hr> <h2 id="qual-é-a-resposta-certa-ambas-estão-certas">Qual é a resposta certa? Ambas estão certas. </h2><p>O market-in tem uma &ldquo;alta probabilidade de venda&rdquo; porque se aproxima das necessidades do cliente, mas é difícil gerar ideias revolucionárias ou rupturas.</p> <p>O product-out é sobre &ldquo;dar forma à justiça em que acreditamos&rdquo;, por isso é ousado e atraente, mas se errar, não ressoa com ninguém.</p> <hr> <h2 id="o-iphone-parece-ser-product-out">O iPhone parece ser product-out </h2><p>Na época em que as pessoas diziam &ldquo;Não precisamos de smartphones&rdquo;, a Apple lançou o iPhone.</p> <p>Isso é <strong>totalmente product-out</strong> um exemplo de sucesso.</p> <p>Se tivessem ouvido a voz dos usuários, teria acabado com &ldquo;Um celular sem teclado? Impossível.&rdquo;</p> <hr> <h2 id="mas-product-out-pode-facilmente-virar-satisfação-pessoal">Mas product-out pode facilmente virar &ldquo;satisfação pessoal&rdquo; </h2><p>Às vezes, algumas empresas ou pessoas dizem: &ldquo;Nós somos do tipo product-out&rdquo;, mas&hellip;</p> <blockquote> <p>Espera, isso não é apenas ignorar o usuário?</p> </blockquote> <p>Às vezes eu penso assim.</p> <p>&ldquo;Criamos porque queríamos criar. Mas não vendeu.&rdquo; Isso não é product-out, é &ldquo;egoísmo-out&rdquo;.</p> <hr> <h2 id="market-in-também-tem-suas-armadilhas">Market-in também tem suas armadilhas </h2><p>Por outro lado, o market-in também não é onipotente.</p> <p>Se você disser: &ldquo;Vamos fazer tudo o que os usuários pedem!&rdquo;, o núcleo do produto se perde e acaba não atraindo ninguém.</p> <p>Você continua adicionando recursos e, de repente, é uma ferramenta caótica. É esse tipo de coisa.</p> <hr> <h2 id="os-realmente-incríveis-são-os-que-fazem-ambos">Os realmente incríveis são &ldquo;os que fazem ambos&rdquo; </h2><p>Produtos incríveis apresentam de forma brilhante &ldquo;o que os usuários realmente queriam, mas não conseguiam expressar em palavras&rdquo;.</p> <p>Ou seja, &ldquo;obter empatia de forma market-in com uma mentalidade de product-out&rdquo;.</p> <p>Parece fácil dizer, mas é extremamente difícil. Mas, se conseguir, de repente se torna um &ldquo;produto divino&rdquo;.</p> <hr> <h2 id="conclusão-mais-do-que-palavras-a-reação-do-usuário-é-tudo">Conclusão: Mais do que palavras, a reação do usuário é tudo </h2><p>Market-in ou product-out. Qual é o certo é uma pergunta sem muito sentido.</p> <p><strong>&ldquo;Chegou realmente ao coração do usuário?&rdquo; é tudo</strong> o que importa, eu acho.</p> <p>&ldquo;Com qual tipo de estratégia estamos trabalhando&rdquo; Eu acho que está tudo bem desde que você possa escrever isso nos materiais de marketing depois.</p> <hr> <p>Então, essa foi a história do market-in e product-out!</p> <p>Acho que o mais saudável é não se deixar levar por palavras difíceis e pensar &ldquo;No final, como podemos deixar as pessoas felizes?&rdquo;.</p> <p>Até mais~.</p>http://kenji.blog/pt/p/livros-recomendados-para-engenheiros-iniciantes/Sun, 05 May 2024 16:03:33 +0900http://kenji.blog/pt/p/livros-recomendados-para-engenheiros-iniciantes/<img src="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img.png" alt="Featured image of post Livros recomendados para engenheiros iniciantes" 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srcset="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_3_hu14a1d1f632f80003cac638b75db73255_1099307_480x0_resize_box_3.png 480w, http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_3_hu14a1d1f632f80003cac638b75db73255_1099307_1024x0_resize_box_3.png 1024w" loading="lazy" alt="img_3.png" class="gallery-image" data-flex-grow="75" data-flex-basis="181px" ></li> <li>Tecnologias para Conhecer Antes de se Tornar um Programador de Jogos <img src="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_2.png" width="387" height="500" srcset="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_2_hub093cdb3288ee25756912df1d9ec1a1d_177794_480x0_resize_box_3.png 480w, http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_2_hub093cdb3288ee25756912df1d9ec1a1d_177794_1024x0_resize_box_3.png 1024w" loading="lazy" alt="img_2.png" class="gallery-image" data-flex-grow="77" data-flex-basis="185px" ></li> <li>Being Geek <img src="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_1.png" width="352" height="500" srcset="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_1_hub3e512c89bba46a5fcb37114a89f0140_168953_480x0_resize_box_3.png 480w, http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_1_hub3e512c89bba46a5fcb37114a89f0140_168953_1024x0_resize_box_3.png 1024w" loading="lazy" alt="img_1.png" class="gallery-image" data-flex-grow="70" data-flex-basis="168px" ></li> <li>Por Que Criar com Orientação a Objetos? <img src="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_16.png" width="1057" height="1500" srcset="http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_16_hu55ba229358890270c55ec54f21a37dbc_1487603_480x0_resize_box_3.png 480w, http://kenji.blog/p/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%88%9D%E5%AD%A6%E8%80%85%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E6%9B%B8%E7%B1%8D/img_16_hu55ba229358890270c55ec54f21a37dbc_1487603_1024x0_resize_box_3.png 1024w" loading="lazy" alt="img_16.png" class="gallery-image" data-flex-grow="70" data-flex-basis="169px" ></li> </ol>http://kenji.blog/pt/p/%E5%A5%BD%E3%81%8D%E3%81%AA%E6%B4%8B%E6%A5%BD/Fri, 05 Jan 2024 00:14:22 +0900http://kenji.blog/pt/p/%E5%A5%BD%E3%81%8D%E3%81%AA%E6%B4%8B%E6%A5%BD/<img src="http://kenji.blog/p/%E5%A5%BD%E3%81%8D%E3%81%AA%E6%B4%8B%E6%A5%BD/img.png" alt="Featured image of post Músicas Ocidentais Favoritas" /><h1 id="músicas-ocidentais-recomendadas">Músicas Ocidentais Recomendadas 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