Finding emerging businesses

• Ask people inside Hot Pepper or tax accountants about businesses that are starting to trend
• Do not enter a business that is already saturated with strong competitors
• Only enter businesses where you are confident you can attract customers (do not enter businesses where existing operators are using special, inimitable customer acquisition methods)

Imitate thoroughly

• Research the business logic before entering
• Copy it thoroughly
• Then improve upon it

Systematize

• Systematize everything into manuals so anyone can do it effortlessly
• Come up with ideas to increase sales (more customers, higher unit price per customer) and reduce expenses (labor costs, advertising costs), and systematize them

Management Philosophy

• A business owner’s philosophy is “to maximize corporate profits,” nothing more and nothing less
• Making social contribution or being liked by employees your management philosophy is a bad idea (consider that these will naturally follow later)